Tracking loyalty status with data visualization

Role: Interaction + visual design

Stakeholder: MileagePlus® Premier Porgram at United Airlines

Deliverables: Stakeholder interviews, micro-interactions, visual design mockups, accessibility guidance


Frequent flyers monitor their flight and spending activity, often tracking their progress towards qualifying for status in order to unlock the perks of loyalty at each level. Driven by customer demand, I designed the integration of this feature into the United native app, decreasing clicks to a third party site by 31%.

Reference: Premier Status Tracker