Customizing the travel experience

Role: UX research + product design

Stakeholder: Digital Merchandising + Ancillary Products at United Airlines

Deliverables: Stakeholder interviews, heuristic evaluation, flow mapping, visual design mockups, accessibility documentation


Ancillary products are the largest driving revenue generator for United. I designed the launch of new merchandising products such as trip insurance, priority boarding, and prepaid checked bags for the United website and native app.