Customizing the travel experience
Role: UX research + product design
Stakeholder: Digital Merchandising + Ancillary Products at United Airlines
Deliverables: Stakeholder interviews, heuristic evaluation, flow mapping, visual design mockups, accessibility documentation
Overview
Ancillary products are the largest driving revenue generator for United. I designed the launch of new merchandising products such as trip insurance, priority boarding, and prepaid checked bags for the United website and native app.
